Discover the WONDERLUX story—a journey driven by passion and innovation, dedicated to redefining hair care. With every formula, we empower your beauty, bringing exceptional care that makes every strand shine with confidence and glamor.
INSPIRED BY BEAUTY, PERFECTED BY SCIENCE
It all began with a simple truth—hair care has long been overlooked in daily self-care rituals. WONDERLUX was born to change that. By marrying combining technology with the finest ingredients, we nourish both hair and scalp, elevating hair care into a transformative beauty experience.
WONDERLUX began its journey by launching hair oil, recognizing that many Indonesians love achieving a runway-ready look every day but haven't prioritized hair shaft care. In the same year, we introduced our scalp serum, because we believe healthy hair starts from the roots.
Building on that foundation, WONDERLUX expanded its range with the launch of shampoo, addressing one of the biggest hair concerns in Indonesia—hair fall. We also took WONDERLUX to the global stage, participating in international competitions to showcase the quality of our formulations. Additionally, we collaborated with Barbie under an official license, as both brands share the same empowering values.
WONDERLUX is ready to unveil more innovations, completing a full hair care range while reaching new horizons. With exciting collaborations and exclusive licenses on the way, WONDERLUX continues to redefine and elevate the future of hair care.
Guided by Purpose, Driven by Innovation
To empower individuals to embrace their unique beauty through innovative, ethical hair care solutions.
At WONDERLUX, we craft science-backed hair care that champions health, sustainability, and satisfaction.
Stepping into the spotlight, WONDERLUX brings hair care to life through bold visuals and fearless storytelling.
Each campaign is a celebration of beauty, confidence, and the glamour that defines our world.
