CURATED STORIES FOR YOU

Every achievement tells a story, and every campaign brings our vision to life. Discover how WONDERLUX continues to elevate beauty with milestones that inspire and innovations that empower.

Because effortless glam
belongs in your daily routine,
not just on the big days #RunwayReadyEveryday

Powerful Formula

Technology Infused

Deep Nourishment

Real Results

LOVED BY MANY,
TRUSTED FOR RESULTS

WONDERLUX is created with thoughtful formulas and targeted active ingredients to answer real hair concerns. from everyday routines to special moments, our products are designed to deliver visible results you can feel — and trust, every single day.

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Wonderluv

Get your runway ready hair!

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OUR JOURNEY OF EXCELLENCE

Every Milestone Tells Our Story

REDEFINING HAIR CARE

A fusion of science, style, and self-expression in every drop.

A SCREENWORTHY MOMENT

First local hair oil featured in K-Drama "A Good Day to Be a Dog".

GLOBAL RECOGNITION

Featured in Vogue Magazine Korea and other top beauty magazines.

AWARD-WINNING FORMULA

Drop Dead Growgeous crowned Top Innovation Choice, and finalist in C&T Allē Award 2025.

AN ICONIC COLLABORATION

Barbie x Wonderlux — Fearless Flair, Fabulous Hair.

UNVEILING WHAT DRIVES US

Elevating beauty, strand by strand.

GLAM HAIR , EVERYDAY

Discover the essence of our newest campaign, where every detail is crafted to elevate and empower your hair care journey with WONDERLUX.

Achieve salon-like results from the comfort of your home with Wonderlux Haircare. Our premium formulas nourish, protect, and style your hair, giving you that perfect.

PRODUCT ARTICLE

Discover WONDERLUX products in concise, insightful reads—designed to show how they bring effortless transformation to your routine.

Heat Damage pada Rambut Itu Nyata: Kenapa Hair Oil Penting Sebelum Styling

Alat styling bersuhu panas memang bisa membuat rambut terlihat lebih rapi dan on point. Namun di balik hasil instan tersebut, panas tanpa perlindungan dapat menyebabkan...

19 days ago

Hair Glow Up 2026: Saatnya Upgrade Perawatan Rambutmu Bersama Wonderlux

Awal tahun selalu jadi momen terbaik untuk memulai kebiasaan baru—termasuk soal merawat rambut. Kalau skin care punya istilah glow up, rambut pun butuh upgrade yang...

2 months ago

Kenapa Hairspray Wonderlux Jadi Andalan untuk Styling Seharian?

Hairspray sering dianggap sebagai produk styling yang bikin rambut kaku, berat, dan meninggalkan residu. Padahal, dengan formula yang tepat, hairspray justru bisa membantu menjaga tatanan...

2 months ago

Memang Boleh Pakai Hairspray Tiap Hari? Ini Jawabannya!

Hairspray sering jadi andalan untuk menjaga tatanan rambut tetap rapi dan tahan lama. Tapi, masih banyak yang bertanya-tanya: memang aman pakai hairspray setiap hari? Apakah...

3 months ago

Urutan Haircare Routine yang Tepat!

Memiliki rambut yang sehat dan terawat tidak hanya bergantung pada produk yang digunakan, tetapi juga urutan pemakaiannya. Haircare routine yang tepat membantu setiap produk bekerja...

4 months ago

Tips Perawatan Rambut Rontok dan Kering buat Kamu!

Rambut rontok dan kering sering kali datang bersamaan. Ketika rambut kehilangan kelembapan, batang rambut menjadi rapuh dan mudah patah, sehingga rambut tampak semakin rontok. Jika...

6 months ago

Simak Tips Agar Rambut Bervolume Secara Instan!

Rambut bervolume sering jadi kunci tampilan rambut yang terlihat sehat dan fresh. Sayangnya, rambut lepek dan mudah jatuh masih jadi masalah banyak orang, terutama bagi...

8 months ago